You should spend about 20 minutes on Questions 1-13 which are based on the
Passage below. Reading
Do the following statements agree with the information given in the Reading Passage? Next to Questions 1-6 write
TRUE if the statement agrees with the information
FALSE if the statement contradicts the information
NOT GIVEN if there is no information on this
1 Little research has been done on the link
between packaging and consumers
choosing a product.
2 A person who buys what another person
recommends is using heuristic thinking.
3 Heuristic processing requires more
energy than systematic processing.
4 The concept of heuristic processing was
thought up by Dr Maule's team.
5 A consumer who considers how much a
product costs is using systematic
6 For heuristic processing, packaging
must be similar to other products.
Choose the correct answer A, B, C or D.
7 When trying to determine how effective
packaging is, testing can be made
A you rely upon a very narrow focus group.
B your consumers use only heuristic
C the chosen consumers use only shallow
D your tests do not match the consumers'
8 If a retailer wants consumers to change brands their packaging needs to be
C familiar.D colourful.
Complete the summary below.
Write NO MORE THAN TWO WORDS for each answer. Write your answers next to Questions 9-13 below.
For consumers who want to compare products it is important that your packaging stresses the 9 __________. of your product. We know that people only use systematic processing if the 10 __________. makes it necessary or desirable. We also know that too much 11 __________. could make consumers choose another product. Furthermore, consumers may not fully understand details such as the 12__________ of a product. While some people like using systematic processing, others like to think in a 13 __________way.
Answer: 1 True 2 True 3 False 4 Not given
5 True 6 False 7D 8A 9 advantages / characteristics 10 situation 11 information 12 Ingredients 13 Simple